Virtual Racing

Time has really changed with the onset of what economists called disruptive economy. Taxi companies, hotels, travel agencies, bicycle rental are all being affected by this new way of doing business. But I never thought that running in a race, which is a very personal and physical thing can be affected as well.

Typically, when one sign up for a race, he pays a registration fee which entitles him to run in the race, a goodie bag with some freebies, an event tee and after the race, a medal, a certificate and perhaps a finisher tee. During the race, there will be some sort of support, drinks station, road marshal and medical aid. There may also be a carnival area for the runners to enjoy after the race. Above all, one gets to run together with friends and compete with peers on a public course that is partially closed to traffic. And that is what a typical road race is like. 

But now it seems the disruptive economy has reached into the ambit of road racing. Now a person can register, pay a small sum of money and run a virtual race ie he runs alone according to the race or challenge as determined by the app. There is no fixed route, no support and no finisher tee. Some will have a medal and nothing else. And you run alone.

This is the part I don’t understand. Why pay good money to other people and then run alone without getting any support or for that matter any real challenge with other runners. It just doesn’t make economic sense to me. Couldn’t it be cheaper to just do one’s own run. Why need to pay other people for that right? Some may argue that in some cases, the participant can get a medal but we all know what we do with the countless medals that we already have from real races. Mostly they just get chucked into a cupboard to be forgotten. Some may argue that these app create special race challenges like a virtual parallel race with the KL Marathon for instance, or a distance challenge. But companies like Nike and Garmin and many other apps already has peer challenge programs which requires no payment. So why pay to run your own race?

Can somebody tell me what is the attraction of doing virtual race?

 

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